We Care About Your Cargo
Our objective was to develop a bold and modern visual identity for AB Brothers, a company specializing in common carrier cargo shipping across the United States. They required a robust online platform to advertise their services and a consistent brand to enhance awareness and recognition.
We crafted a brand identity that conveyed movement, authority, and expertise. The chosen emerald green color symbolized trust and speed, while the logo featured a forward-slanting logomark to evoke a sense of movement. This comprehensive branding strategy aimed to communicate the company's efficiency and reliability.
