Delivering excellence with every shipment
Protrade Logistics, is a startup logistics company established in Chicago, IL. Protrade's mission is to help small businesses move freight across North America. In order to compete with other big logistics companies, the company wanted to position themselves as a professional, friendly and modern, affordable option for small businesses.
With a team composed of experience, talent, and grit, it was crucial for the branding to strike a balance between authority and innovation while remaining approachable.
We used bright blues and soft gradients to evoke trust and dynamism, paired with a sans-serif font to convey modernity. Additionally, across all visuals, the elements and layouts adopt a minimal, clean approach.
Given that the business collaborates with partners across North America, it required a bold website to effectively communicate the brand's mission and market its services. The website was designed to reflect the brand's essence and appeal to a wide audience.
We established a consistent brand voice and guidelines across digital platforms to ensure a cohesive online presence.
