HI, IM PABLO!

I help brands

shine

through

unique design

Identity & Branding

web design

social media

motion graphics

storytelling

520+
PROJECTS COMPLETED
7+
YEARS OF EXPERIENCE
130+
SATISTIED CLIENTS
57+
SMALL BUSINESSES
ABOUT ME

Hello, I'm Pablo!

I'm a Freelance Designer and Digital Creative based in Chicago.

With 6 years in the professional industry, 4 spent specifically focused on branding, I’ve worked with clients ranging from political campaigns to logos for the neighborhood coffee shop. In 2020, I set out on my own as a full-time freelancer.

Now 4 years in, I can’t imagine having it any other way. I live for creative bursts, intelligent design, my dog, and bringing visions to life. While I get fired up about a good vintage market, a well-crafted cocktail, and the occasional comedy podcast, it’s good design that gives me life. I absolutely love what I do and get particularly psyched to work with people who also feel that drive. So whether you’re looking for a fresh new brand, steady regular design work, or honestly anything in between, I’m here for you!

Works

Latest Projects

Latest Projects

Latest Projects

Latest Projects

Latest Projects

Latest Projects

Latest Projects

Latest Projects

Latest Projects

Latest Projects

Latest Projects

Latest Projects

Center for Cultural Liberation

Protrade Logistics

Say Their Names

Black Scholar Series

Logofolio 2024

Stick With DU

Servıces

Making vision-led design magic with you and your audience in mind.

Whenever I start a new project, big or small, I always maintain a leading vision as our guiding light. Whether it’s launching a new brand, reaching a new customer base, or increasing sales through authentic engagement, I keep that in mind while I craft artful, unique work to showcase for years to come.

Branding & Logo Design

First impressions mean everything for a business. Taking charge of how you want to be perceived will help you drive new business and increase the value of your brand.

  • Logo Design
  • Brand Guides
  • Brand Identity
  • Rebranding
  • Digital Content Creation
  • Consulting
  • Visual Identity

Web Design

A well-engineered website is the best tool to create trust between you and your customers and legitimize your business in today's competitive climate.

  • Website Design
  • User Experience
  • Wireframe & Prototyping
  • Website Integrations
  • Website Rebranding
  • No-Code Development

Graphic Design

Great graphic design is the cornerstone of effective communication. From logos to print layouts, our graphic design services elevate your brand and captivate your audience with compelling and cohesive visuals.

  • Logo Design
  • Advertisement
  • Art Direction
  • Print & Layout Design
  • Packaging Design
  • Custom Illustration

Motion Graphics

Motion graphics help you make a lasting impact on people's mind! Every interaction you apply to your brand makes you stronger and memorable.

  • Custom Animation
  • Video Editing
  • Logo Animation
  • Content Editing
  • Animated Icon Sets
  • Visual branding packages

Social Media

The digital era has endless opportunities for you to find new customers. With the right strategy, every business can achieve a strong online presence and find new ways to connect with people all over the world.

  • Content Creation
  • Responsive Development
  • Content Scheduling
  • Account Management
"I still get one business owner a month asking who did our branding work. It’s just so good. Pablo is seriously the best and 100% played a part in all our success!"
Jose Benitez
Co-Founder & CEO
Protrade Logistics
"When you need someone to take an idea and create greatness, Pablo is your guy. He thinks outside the box, delivers on time and is a joy to work with."
Kate Schmidt
Director of Student Life
Loyola University Chicago
"Pablo exceeded my expectations and brought my vision of a department logo to a successful, beautiful design.
"Pablo went the extra mile by facilitating department conversations about setting goals, mission and values, and truly approaching this project from an inclusive lens."
Jacky Neri Arias
Executive Director of Student Experience
Center for Cultural Liberation
"He is reliable, efficient, thoughtful, and his style is refreshing and perfect for a modern world.
His attention to detail is clear in his work, and as a result, produces clean, vibrant, and stunningly intricate designs."
Gabriella Nicholas
Assistant Director of DEI
University of Wisconsin-Madison
"Pablo is a great designer to work with, super intelligent, and excellent at bringing your ideas to life.
I highly recommend working with him. His services are great. Responsible and dedicated to his work.  The best choice we could have made for our company."
Jaime Ortiz
Co-Founder
Protrade Logistics

Learnings & Insights

Branding

Branding Is More Than A Logo

By
Pablo A Vargas
7
min read •
11/26/24
Branding

Brand Attributes: Secret Ingredients for Your Identity

By
Pablo A Vargas
6
min read •
11/26/24
Blog

Empowering Your Career Journey: Marketing Yourself Like a Brand

By
Pablo A Vargas
5
min read •
11/22/24

Let's Chat!

Let's Chat!

Let's Chat

Let's Chat

Let's Chat

Let's Chat

Let's Chat

Let's Chat

Let's Chat

Let's Chat

Let's Chat

Let's Chat

Contact

Have a project
in mind?

Looking for a fresh brand for your new business, an update to your long-lasting identity, a thought-provoking illustration, or to just find out what this is all about? Fill out the form below and I’ll connect with you within 1-2 business days.

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